The network of musical shops Tower Records is an example of successful business, the real American dream. The company opened in 1960 in the capital of California – the city of Sacramento, and gradually gained steam. The organization developed and opened branches in 35 countries on all continents of Earth. In these shops came to enjoy the atmosphere, to chat about favourite music and to buy new plates, cartridges and disks. Network shops Tower Records had a considerable impact not only on listeners, but also on musicians. In 1996 turnover of the company made more than one billion dollars. It seemed that it only the beginning of a new era for shop. But unexpectedly for all in 2006 the network went bankrupt. What became the reason? It would be possible to save the company?